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IT Industry

Lead Generation & Customer Journey

In the constantly evolving IT services landscape, standing out among layers of providers, resellers, partners, and consultants isn’t easy. To differentiate your brand, you have to prove your ability to transform enterprise IT services into a catalyst that contributes to bottom-line business improvement.

 

Define Your Position in a Saturated Market

In a crowded market, it’s critical to identify your value proposition. But first, you have to understand your target audience, their needs, pain points, and how your products or services help solve their problems. Our IT services marketing experts help you hone in on what makes your brand stand out before building credibility and demonstrating the value of your offering.

 

Educate & Engage

We improve the IT buyer journey by developing intelligent content that caters to buyers' core motivations, interests, and needs. With 13 years of IT services experience, we understand the importance of strategic partnerships and customer education on complex concepts.

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Health and Wellness

Course Creation & eCommerce Design 

With 20 years of marketing to health seekers, we deeply understand the audience and your passion for service. Launch It Consulting owner, Helen Rose, who owned a plant-based food distribution business for 20 years and a vegetarian café for 5, leads our efforts in this space.

 

Connect & Educate

We educate clients and consumers about why they need you now and in the long term. Align with their evolving lifestyle values. We strategically incorporate the significance of your product into multi-channel campaigns to entice new users, prompt them to consider the benefits of leading healthier lives and sell them on the effects.

 

Inform & Inspire

We craft useful and relatable content that engages consumers while distinguishing your brand from others.

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Professional Service 

Strategy & Credibility

The professional services sector demands executive-level strategy and delivery for stakeholders while connecting in a meaningful way to the end customer. With 17 years of experience marketing professional services businesses, we excel in lead generation, explainer/credibility videos, course design, email marketing, and automated email sequences.

 

Understand & Transform

We deeply understand the needs of what very often partner-managed businesses are. Our experience spans law firms, accountants, consultants, and medium-sized to large blue-chip corporates. Our unique approach is to deeply understand each individual business and suggest areas for change across our capabilities in business and branding solutions.

 

Strategize & Succeed

As ever, strategy leads our approach as we work alongside our professional services clients to transform both business and brand opportunities into success that we can measure. We help our clients develop their unique proposition, provide strategic support to managing partners and directors, and facilitate marketing strategy workshops to ensure buy-in from all stakeholders and shareholders.

Home Service Trades

Lead Generation & Local Marketing

With deep expertise in channel marketing, local advertising, local-at-scale marketing, and local contractor marketing, we address the unique marketing challenges these sectors face.

 

Grow & Convert

We’re passionate about helping home improvement contractors grow their businesses. Our specialty? Crafting top-notch lead generation strategies that convert. Want to see how we can help you bring in more leads and transform your business?

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eCommerce / Retail

Product Development & Customer Education

With 20 years of experience owning and running a retail online store selling direct to consumers and wholesale customers, we understand the intricacies of product development, packaging, promotions, and customer education.

 

Develop & Promote

We specialize in helping eCommerce retailers develop unique products and effective packaging. Our promotional strategies are tailored to reach your target audience and educate them about your offerings, ensuring they understand the value and benefits of your products. Let us help you elevate your eCommerce business to new heights.

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TESTIMONIALS

Let’s See What Clients Say!

I went to Launch It Consulting needing new social media profiles for my business. I didn't have any decent landing pages or customer facing profiles for potential customers to view on various social media platforms.
Helen with Launch It took the time to learn my business, my strategies and the type of prospect I want to engage. She created BEAUTIFUL and PROFESSIONAL home pages for my business profiles. Helen then helped my create and curate initial content for these pages also.
These pages have brought so much traffic and attention to my business, sometimes I wish I could turn it off!
Partnering with Launch It Consulting has been one of the best investments we've made in years.

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Kevin Carver, Arocon Roofing
Sales Manager

Working with Helen has been a wonderful experience! With Helen’s expertise and coaching skills, I have been able to develop and maintain momentum with creating a new business. Helen is extremely experienced with e-commerce and marketing, and is a wonderfully skilled coach. I recommend Launch It Consulting's services for anyone either developing a business from scratch or improving an existing one!

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Carol Luthy
Health Coach
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